See no evil, hear no evil, speak no evil – Choose Love

Choose Love is a UK-based charity pioneering a new movement in humanitarian aid: fast, flexible, transparent and accountable. Thus far, this movement has enabled them to reach over one million people in 22 countries over 300 projects, with 88% of donations directly supporting refugees.

They believe in putting “love into action” by traveling to countries in need, finding local organisations doing the most work and supporting them with their needs such as funding, material aid or volunteers.

We identified with Choose Love through the values they keep close to facilitate their outstanding work: 

  • Speaking Out – They speak out against injustice. They believe in advocating for long-term change. 
  • Empowering People – They aim to enable refugees to take control of their lives with their work. 
  • Human Dignity – They believe in treating everyone with humanity and respect. 

Our 3 Wise Christmas bots represent three essential tone of voice traits we know help good service communication – warm, human and empowering. Although Choose Love embodies all three of these traits, we picked them as the charity that best represents the gift of being Human. 

But what does it mean to be truly human? 

According to the Merriam-Webster definition, human is about being a bipedal primate mammal, aka Homo Sapiens. But if we delve deeper into ourselves, we find humans are far too complex to be segregated solely as “Primate Mammals.”

We’re human because we possess the ability to empathise, collaborate and hope. We’re human because we can listen and work together to alleviate each other’s problems.

In the words of the late American politician and academic Woodrow Wilson, “There is no religion higher than human service. To work for the common good is the greatest creed.” Similarly, the late anti-colonial nationalist and political ethicist Mahatma Gandhi said, “The best way to find yourself is to lose yourself in the service of others.”

So being human isn’t just something that we are – it’s something that we should always aspire to be.

If you would like to help Choose Love with their fundraising, please donate or buy some fellow humans a gift. Even a small donation or purchase will help. And Happy Christmas to all the humans we know.

Daniel Lebbie