MyMazaru Mazaru Insights®

Our Views

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We like to share our thoughts so we've pulled together this page of cool facts, tips and tricks. Have a look at some of the insights and perspectives that we think matter, giving you a sneak peek into the mind of our tribe. If you find anything interesting - let us know! Enjoy x

Filters: Editorial Feature Informational
Type: Article Media
Summary image for Great bot conversations
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Great bot conversations

~2 min reading time
Seven actionable ideas, to take the demand off agents and help keep customers chatting to bots.
Summary image for IVR Deflection 101
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IVR Deflection 101

~2 min reading time
Seven effective ways to encourage customers to use digital channels, easing the load on client-facing teams and improving customer experience.
Summary image for Black History Month – Time for Change
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Black History Month – Time for Change

~4 min reading time
A Call for Change: An insightful piece featuring voice artist Damian Lynch, discussing the impact of unconscious bias and the importance of awareness and inclusivity in the voiceover industry.
Summary image for Ukrainian voices – we hear you on World Voice Day
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Ukrainian voices – we hear you on World Voice Day

~3 min reading time
Celebrating the resilience and beauty of the Ukrainian language, and exploring ways to support and amplify Ukrainian voices in these challenging times.
Summary image for Sierra Leone - A country of diamonds a language of gems
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Sierra Leone - A country of diamonds a language of gems

~4 min reading time
This Black History Month, we celebrate important people and events in the African diaspora.
Summary image for Black History Month – music to inspire and soothe your customers
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Black History Month – music to inspire and soothe your customers

~3 min reading time
This week, we’ve helped one key client support Black History Month. We’ve created a music on hold track list featuring world-renowned Black artists.
Summary image for Seems everybody loves a chatterbot these days
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Seems everybody loves a chatterbot these days

~2 min reading time
In an age of instant communication, where answers to the world’s questions are available at the click of a few buttons, speed and efficiency are key.
Summary image for Telcos: Communicate the Mazaru Way
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Telcos: Communicate the Mazaru Way

~2 min reading time
If you’re a telco reading this, we’d love to support you with your customer communications and channels to help you save money and get better customer feedback!
Summary image for We come in peace, with knowledge and insight
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We come in peace, with knowledge and insight

~1 min reading time
Introducing Mazaru Insights® : Blending behavioural science and AI to analyse your content and comms and help you find ways to boost satisfaction, increase sales and reduce service contact.
Summary image for Black lives matter: Why we need more conversations about colour
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Black lives matter: Why we need more conversations about colour

~4 min reading time
At a time when the world needs Black voices more than ever, how can we help drive equality across voice tech? 
Summary image for 5 small changes: Ways to get more, from the things you already have
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5 small changes: Ways to get more, from the things you already have

~4 min reading time
With pressure increasing on organisations to cut costs and improve service contact, it sometimes feels like the only answer is to invest in sexy, new digital or AI-enabled tech.
Summary image for Advisor QA scorecards — making them work
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Advisor QA scorecards — making them work

~3 min reading time
Are you missing an opportunity to produce some very real business benefits? Here are our top 10 tips for scorecards that’ll improve advisor communication soft skills and deliver business results.
Summary image for 10 things every service writer should know
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10 things every service writer should know

~4 min reading time
Here are 10 tips, taken from our research, to help you craft that perfect service email
Summary image for Shelter: Helping to give people a warm, safe home
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Shelter: Helping to give people a warm, safe home

~2 min reading time
Providing Warm, Safe Homes - A look at how Shelter is making a difference in the lives of the homeless and those in unsafe housing situations.
Summary image for See no evil, hear no evil, speak no evil – Choose Love
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See no evil, hear no evil, speak no evil – Choose Love

~2 min reading time
Embracing Humanity – Choose Love: Delving into the values of the charity Choose Love, advocating for human dignity and the power of empathy, collaboration, and hope in humanitarian aid.