7 simple ways to improve the quality of digital content and comms

If you want more customers to self-serve online try this:

  1. Confidence – provide certainty by dropping ‘maybe’, ‘might’, ‘possibly’
  2. Sentiment – use positive words that encourage action – ‘quick’, ‘easy’, ‘fast’
  3. Rapport – keep language active (‘we’ll send a reply …’) instead of passive (‘a reply will be sent to you…’)
  4. SPAG – check you’ve got the basic Spelling, Punctuation and Grammar basics right
  5. Readability – aim for words a 12 year old can understand
  6. Jargon – drop the buzz words and corporate-speak
  7. Effort – make it easier for customers with short words, sentences and paragraphs

PS: Writing for bots? Make sure each piece of dialogue can be said in one breath.

FREE analysis of your digital content, to boost containment and reduce calls

If want free analysis of your content and comms, with recommendations to improve your contact dynamics, fill in the form below:

[contact-form-7 id=”25275″ html_class=”default”]